GRWN Skincare: The Story Behind It All

Rich Bitch Skin: The Story Behind It All

South Africa— that's where my journey to flawless skin started. Surrounded by women with beautiful skin, I wanted in. Searching frantically for a miracle, I found love in South Africa. Meet "X-BAE", a high-end luxury skincare brand that worked wonders and brought me closer to the flawless skin that I coveted.

Then the split came. Why we'd break up? Frankly, the cost to purchase a 30 ml serum was ridiculous. It costs nearly $93 dollars more to purchase in the United States than what I was originally paying for it in South Africa! Friends. I’m Pre-Rich, NOT rich, rich.  

While the split was bittersweet, it fueled a new quest to find affordable, luxury skincare products that worked for my crazy— combination to dry, acne-prone, sensitive AF—skin. So what dream products did I find?? Nada...absolutely nothing that fit the bill, or measured up.

Wealth, Access & Skin

Actually, I take that back. The skincare treats that I did find, were treatments for very rich bitches. (Read: The Secret To Great Skin Is Wealth). And to me, that's just not right, since we all have some idea about the wealth inequality in this country. 

 I want all of us to have access to Rich Bitch Skin…..Or as Cardi would have put it “Unbothered, moisturized, in my lane, well-hydrated, flourishing” skin, OKURRRR!


Rich should be a quality, not a barrier  

So, over the last few months, I’ve been researching, formulating, eating, dreaming, and sleeping all things skincare.

This is how GRWN skincare was born and my mission is to bring equality to luxury skincare. If you're down, here are TWO steps you can take to get access to the products that address and solve your skin woes.


    1. Visit and fill out our very short survey. The more we know about your skin, the better we can tailor our products to address your specific skin care needs.
    2. Purchase our Merch!!! Not only will you feel flossy and sexy AF in our kimono and durag, but you also will feel good knowing that you are paying it forward. Our merch sales help to fund product development for the skincare line and a portion of our proceeds goes to providing homeless women with hygienic and personal care items.

Thanks again for stopping by and getting to know us. Don't forget to follow us on IG @grwnskincare and subscribe to our email list for updates.


Alee-Sha Steward, 

Founder GRWN Skincare